What happened:
On June 3, 2026, Google launched a new report inside Search Console (a free tool website owners use to check how their site does on Google). This new report shows how often a website shows up inside Google’s AI-powered search answers, like AI Overviews and AI Mode, plus AI features in Discover.
Why it matters:
Before this, website owners could not tell how much of their traffic came from regular search results versus AI-generated answers. Everything was mixed together. Now there’s a separate, dedicated view just for AI visibility.
What the report shows:
- Impressions – how many times your site’s pages showed up in an AI answer
- Pages – which exact pages are appearing in AI results
- Countries – where in the world your site is showing up in AI answers
- Devices – whether people saw your site on desktop or mobile (for Search only, not Discover)
- Dates – how this changes over time (hour by hour, day by day, week by week, or month by month)
What it does NOT show:
- No click data. You can see your page appeared in an AI answer, but not whether anyone clicked on it.
- No info on which search question (query) triggered your page to appear.
Other details:
- Google also added a new toggle letting site owners block their content from appearing in AI search features like AI Overviews and AI Mode.
- Sites that opt out won’t get any traffic or impressions from AI features, but this won’t hurt their ranking in normal search results.
- This is rolling out slowly — it started with a small group of website owners in the UK first, with plans to expand worldwide over time.
- Google said it will keep working with site owners to figure out what other data would help them, and plans to add more metrics later.
In short: Website owners can now see, in a separate report, how visible they are inside Google’s AI answers — but they still can’t see clicks, only “appearances.” It’s an early, limited rollout, with more features expected later.
At Digital Growth Lab Pro we help businesses understand the latest changes in Google Search and improve their visibility across both traditional and AI-powered search experiences. As AI search continues to evolve, tracking visibility and optimizing your website for new search features can help your business stay competitive and reach the right audience.


